Privacy Policy

Last updated: January 15, 2026

Prime Valt operates this online store and website, including all related information, content, features, tools, products, and services, in order to provide you, as a customer, with a carefully curated shopping experience (collectively, the “Services”). Prime Valt is powered by Shopify, which enables us to provide the Services to you.

This Privacy Policy describes how we collect, use, and disclose your personal information when you visit or use the Services, make a purchase or other transaction through the Services, or otherwise communicate with us. In the event of any conflict between our Terms and Conditions and this Privacy Policy, this Privacy Policy will prevail with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing the Services, you acknowledge that you have read this Privacy Policy and understand how your information is collected, used, and disclosed in accordance with this Privacy Policy.

Personal Information We Collect or Process

When we use the term “personal information,” we mean information that identifies you or another person, or that can reasonably be linked to you or another person. Personal information does not include information that has been collected anonymously or anonymized in such a way that it cannot be used to identify you or reasonably linked to you.

Depending on how you interact with the Services, where you reside, and as permitted or required by applicable law, we may collect or process the following categories of personal information. This also includes inferences drawn from such personal information:

– Contact information, including your name, address, billing address, shipping address, telephone number, and email address.

– Financial information, including credit card, debit card, and financial account numbers, payment card information, financial account information, transaction details, payment method, payment confirmation, and other payment information.

– Account information, including your username, password, security questions, preferences, and settings.

– Transaction information, including the items you view, add to your cart, add to your wish list, purchase, return, exchange, or cancel, as well as information about previous transactions.

– Communications with us, including information you provide in messages sent to us, such as when submitting a request to our customer service team.

– Device information, including information about your device, browser, or network connection, your IP address, and other unique identifiers.

– Usage information, including information about how and when you interact with or navigate through the Services.

Sources of Personal Information

We may collect personal information from the following sources:

– Directly from you, including when you create an account, visit or use the Services, communicate with us, or otherwise provide us with your personal information.

– Automatically through the Services, including from your device when you use our products or services or visit our websites, as well as through the use of cookies and similar technologies.

– From our service providers, including when we engage them to provide certain technologies and they collect or process personal information on our behalf.

– From our partners or other third parties.

How We Use Your Personal Information

Depending on how you interact with us or which Services you use, we may use your personal information for the following purposes:

Providing, Customizing, and Improving the Services

We use your personal information to provide the Services to you. This includes, in particular, fulfilling our contract with you, processing your payments, handling your orders, saving your preferences and the items you are interested in, and sending notifications related to your account.

We also use your personal information to process purchases, returns, exchanges, and other transactions, create, maintain, and manage your account, arrange shipping, handle returns and exchanges, enable the publication of reviews, and provide a personalized shopping experience, such as recommending products related to your purchases. This may also include using your personal information to better customize and improve the Services.

Marketing and Advertising

We use your personal information for marketing and advertising purposes. This may include sending marketing, advertising, and promotional communications by email, SMS, or post, as well as displaying online advertisements for products or services within the Services or on other websites.

Such advertising may be based, among other things, on items you previously purchased or added to your cart, as well as on other activities within the Services.

Security and Fraud Prevention

We use your personal information to authenticate your account, provide a secure payment and shopping experience, detect, investigate, or take action regarding possible fraudulent, unlawful, unsafe, or malicious activity, protect public safety, and secure our Services.

If you choose to use the Services and register an account, you are responsible for keeping your login credentials secure. We strongly recommend that you do not share your username, password, or other login credentials with any other person.

Communicating with You

We use your personal information to provide customer service, respond to your requests, deliver effective services, and maintain our business relationship with you.

Legal Reasons

We use your personal information to comply with applicable laws or respond to valid legal processes. This includes, in particular, requests from law enforcement authorities or government agencies, investigating or participating in civil discovery proceedings, potential or actual legal proceedings, or other disputed legal matters, as well as enforcing or investigating possible violations of our terms or policies.